Samford Edible Garden Trail

Project Overview: Samford Edible Garden Trail Website Creation and Launch

Client: Samford Edible Garden Trail

Website: https://samfordediblegardentrail.com.au/

Project Duration: 10 days

Tools & Technologies Used: WordPress, Elementor, PHP, JavaScript, CSS, Adobe Premiere, Google Analytics, Social Media Integration, SEO Optimization

Objective:

To design and launch an engaging and informative website for the Samford Edible Garden Trail event, which showcases inspiring edible gardens within the Samford Valley region. The website aimed to serve as the central hub for event information, tickets sales, and community engagement, promoting local food growing initiatives and fostering community unity and sustainable living.

Solution:

Understanding the community-focused nature of the event and its vision to seed change through the joy of locally grown food, we developed a website that reflects this ethos both in design and functionality. Key features include:

• Engaging Visual Experience: Utilizing vibrant photographs of past events and lush edible gardens, the website provides a visually rich experience. This not only highlights the beauty of sustainable living but also encourages visitors to learn more about edible gardening.
• Easy Event Information Access: With clear sections on the homepage for Open Gardens, Plan Your Trail, and Ticket Sales, users can effortlessly find essential information about the event, including dates, participating gardens, and how to purchase tickets.
• Community Engagement Tools: Integration with social media platforms, including Facebook, Instagram, and YouTube, allows for real-time updates and engagement with the community. This includes sharing video tours of gardens, gardening tips, and event highlights.
• Responsive Design: Recognizing the importance of mobile access, the website features a fully responsive design, ensuring a seamless experience across all devices.
• SEO and Performance Optimization: To increase the website's visibility and attract more community participation, strategic SEO practices were implemented targeting local gardening enthusiasts and those interested in sustainable living.

Results:

Upon launch, the website successfully facilitated ticket sales for upcoming events, with sold-out events in 2021, 2022, and 2023 indicating high community interest and participation. The website also serves as a year-round resource for gardening inspiration and learning, contributing to increased community engagement with local food growing initiatives.

Reflection:

This project was a rewarding opportunity to contribute to a cause that promotes sustainable living and community building. It highlighted the importance of creating a digital experience that not only informs and engages but also inspires action towards a more sustainable lifestyle. The success of the website and the event underscores the community's enthusiasm for gardening and local food production, encouraging us to continue enhancing the platform to support this vibrant community.

Portfolio Category:

• Community Engagement Websites
• Event Promotion and Management
• Sustainability and Environmental Initiatives