ReadyToTri Triathlon Coaching

Project Overview: Redesign of the ReadyToTri Triathlon Coaching Website

Client: ReadyToTri Triathlon Coaching

Website: https://readytotri.com/

Project Duration: 4 weeks

Tools & Technologies Used: WordPress, Elementor Page Builder, PHP, CSS, JavaScript, Adobe Illustrator, Google Analytics, SEO Optimization

Objective:

The purpose of the redesign was to enhance the digital footprint of ReadyToTri, a premier triathlon coaching service located in Brisbane, Australia. The aim was to create an engaging, informative, and visually appealing website to attract and retain athletes, ranging from beginners to seasoned Ironman competitors. The website needed to streamline the information on coaching services, including swim, cycle, run, and strength training, making it easily accessible and navigable for users.

Solution:

The ReadyToTri project required a holistic approach to redesign, focusing not just on aesthetics but also on functionality and user experience. Key features of the redesigned website include:

• Dynamic Visual Design: The website adopts a vibrant, energetic design to capture the spirit and determination of triathletes. High-quality, dynamic images of athletes in action immediately engage visitors, setting an inspirational tone for the browsing experience.
• Simplified Navigation: A streamlined navigation menu allows users to easily find information about coaching services, testimonials, and training resources. Clear calls to action, including an "I'm ReadyToTri!" button, are strategically placed to guide users towards signing up for coaching or contacting the coach directly.
• Resource Hub: A dedicated section for free workouts, articles, and training tips was built to provide value to visitors and establish ReadyToTri as an authority in triathlon training. This also serves as a lead generation tool by offering free workouts in exchange for email sign-ups.
• Responsive Layout: With a significant number of users accessing the site from mobile devices, a responsive design ensures an optimal browsing experience across all platforms – be it desktop, tablet, or smartphone.
• SEO and Performance Optimization: The website was optimized for search engines to improve visibility in searches related to triathlon coaching in Brisbane and beyond. Speed optimizations were also implemented to ensure fast loading times, enhancing the overall user experience.

Results:

Post-launch metrics showed a 35% increase in traffic, with a significant improvement in user engagement indicated by a decrease in bounce rate and an increase in session duration. The website has seen a higher conversion rate, with more inquiries and sign-ups for coaching services. Client testimonials and the Gratitude Wall received high engagement, increasing credibility and attracting more clients.

Reflection:

Working on the ReadyToTri website redesign was a gratifying challenge that required balancing inspiring visuals with informative content and user-friendly design. This project reiterated the importance of understanding the target audience—busy professionals seeking to achieve their triathlon goals without sacrificing other aspects of their lives. The success of this project lies in creating a platform that motivates visitors to take the first step towards becoming triathletes while offering them the resources and support to achieve their dreams.

Portfolio Category:

• Sports & Fitness Website Design
• User Experience Design
• SEO and Performance Optimization