Website Brief for Hey Baby Candles
Overview
Hey Baby Candles is a boutique candle company that crafts hand-poured, high-quality candles designed to infuse any space with warmth and inviting scents. Based in Brisbane, Australia, Hey Baby Candles commits to creating an online presence that mirrors the brand's dedication to comfort, charm, and quality through an impeccable online store.
Objective
- Develop a strong and inviting brand identity through a cohesive and elegant website design.
- Improve the customer's online shopping experience to increase engagement, retention, and sales conversions.
- Display Hey Baby Candles' range of products attractively, with a focus on the unique qualities and fragrance notes.
- Provide comprehensive information on the natural ingredients, the handmade process, and our eco-friendly initiatives.
Target Audience
Hey Baby Candles' target audience includes individuals aged 25-45 who have an interest in enhancing their living environment with scented candles that offer a sense of indulgence and serenity. These customers value detailed craftsmanship and environmental responsibility in their purchases.
Key Features
- Homepage: An inviting opening page that conveys the Hey Baby Candles brand philosophy with captivating imagery and seamless navigation options.
- Online Shop: A user-friendly store categorized by scent type, occasion, and collection, featuring detailed listings with high-resolution images, in-depth descriptions, pricing, and reviews.
- About Us: Insight into Hey Baby Candles' beginnings, vision, and commitment to positive environmental practices.
- Contact Us: An accessible point for customer inquiries with a simple contact form, including direct contact info and social media connections.
Design & Branding
- Visual Identity: The design will echo the brand's core principles through a calm and sophisticated palette, with periodic vibrant accents that represent the diversity of our scents.
- Typography: Selection of fonts that harmonize with the brand's aesthetic, aiming for elegance and legibility.
- User Experience: A fluid and hassle-free shopping journey across all devices, focusing on simplicity and quick page loading.
Technical Requirements
- E-Commerce Platform: A reliable e-commerce system with a secure shopping cart, streamlined checkout, and multiple payment options.
- Search Engine Optimization (SEO): Carefully curated content for improved search rankings, emphasizing targeted keywords and optimizable metadata.
- Web Analytics: Configuration of Google Analytics for insights into visitor behavior and site performance.
- Security Measures: Implementation of SSL certificates for encrypted data transmission and adherence to industry-standard privacy policies.
Conclusion
The development of the Hey Baby Candles website is an investment in the brand's digital future and an effort to captivate our audience. By integrating our brand's story and values into the site's design and functionality, we aim to inspire our customers and set the standard for luxury and eco-conscious candle shopping online.
This modified brief now uses your specified company name, "Hey Baby Candles," and can be displayed in your portfolio to showcase an example of a completed website project.
